M E E T . O U R . T E A M
Keith Holland Opticians Staff

Dermot Keogh BSc (Hons), MCOptom, ProfCertGlauc


Dermot was born and brought up in Ireland. In 1997 he graduated from Manchester University and in 2015 obtained his Diploma in Glaucoma from Cardiff University.

Together with his wife Joanna, he is the owner of Keith Holland Opticians. Mr Keogh covers most areas of Optometry with a special interest in eye health, contact lenses and dry eye management. He also works for the local NHS Trust where he does regular sessional work as that of a Specialist Glaucoma Optometrist.

In his spare time, he enjoys skiing, golf and watching rugby (supporting Ireland). He is married with two daughters.

Joanna Keogh BSc (Hons), DipBCNH, MBANT, CNHC

Co-Owner/Registered Nutritional Therapist and Functional Medicine Practitioner

Joanna qualified as a Nutritional Therapist with distinction from the British College of Nutrition & Health (BCNH) and is registered with the British Association of Nutritional Therapists (BANT) and the Complementary Natural Health Council (CNHC). She is also a graduate of the Institute of Functional Medicine AFMCP.
Joanna offers one to one consultations to help clients optimise their health and wellbeing through personalised nutritional and lifestyle programs.
Joanna practices an integrative, science-based healthcare approach and has a special interest in clinical nutrigenomics, regularly attending conferences around the world.

Vision Test

James Turner B.Optom (Hons)

Behavioural Optometrist

James is an accredited Behavioural Optometrist listed on the British Association of Behavioural Optometrists. James regularly carries out assessments following referrals from schools, Educational Psychologists and Occupational Therapists. James is also experienced in all aspects of routine Optometry, contact lenses and dispensing. In his spare time, he enjoys training and competing in middle distance triathlons.

Vision test at Keith Holland

Alex Paulus BSc (Hons) MCOptom ProfCertGlauc


Alex graduated from City University London in 1995. Once qualified, he moved back to Gloucestershire where he has practiced since then. Alex covers most areas of Optometry and has a specialist qualification in Glaucoma. In addition to working for our practice, Alex does regular sessional clinics for the local NHS Trust in their Glaucoma clinic. He also lectures at Cardiff University. He is a keen South African rugby and cricket supporter and can occasionally be found surfing the Devon coast.

Glasses on books

Sid K. Maher BA (Hons) FBDO

Practice and Marketing Manager

Local to Cheltenham, Sid has experience across different optical platforms including hospital, low vision clinics, vision charities and various optical chains. Sid is a qualified Dispensing Optician and holds a BA Hons in Marketing. At Keith Holland; Sid is responsible for sourcing unique brands, marketing and overall practice management. Outside the practice, Sid enjoys films, theatre and travel.

Dyslexia Test

Tessa Mills

Vision Trainer

Tessa is a long standing member of the Keith Holland team. Tessa has a background in Nursing and is our resident Vision Trainer. Tessa runs regular clinics at the practice and works alongside Mr Turner in Behavioural Optometry. Outside of the practice; Tessa enjoys spending time with her family and is a marvellous baker!

Keith Holland Opticians


Front of House & Social Media

Sarah is usually the first person to welcome you into the practice. She is responsible for the smooth running of our clinics and front of house; making sure you feel welcome, relaxed and settled in for your appointment. Sarah is also a social media maestro, responsible for our in house photography and social media engagement. Outside of the practice, Sarah loves vintage finds and photography.

Keith Holland Opticians - Glasses


Frame Stylist & Dispensing Supervisor

Tom has a background in mechanics and is responsible for the technical aspects of buying, dispensing and glazing at the practice. Born and bred in the Cotswolds; Tom has also worked in prestigious hospitality – giving him a keen eye for superior customer service. In his spare time, Tom enjoys working out and keeping up with the latest fashion trends.

Keith Holland Practice Cheltenham


Frame Stylist & Front of House

Nina is our front of house assistant and resident fashionista. She is responsible for the weekend clinic management at the practice. Nina is currently studying and aspires to become an Optician. Nina enjoys following the latest fashion and social media trends.

Eye Care


Frame Stylist & Optical Assistant

Emily is our Frame Stylist & Optical Assistant; having recently graduated with a 1st Class degree in Physics.
Emily advocates our sustainability agenda in the practice; sourcing eco-friendly sustainable frames and optical materials. Outside the practice, Emily is well traveled, enjoys rock climbing and surfing the waves in North Devon.




Laura is responsible for the invoicing, finance and facilities aspects of the practice. Laura provides the backbone support to ensure that our patients receive the very best service. Outside the practice, Laura has a love for nature, hiking and gardening.

Keith Holland Practice Cheltenham



Anne is a longstanding member of the team, responsible for timely reports, database and archive management. Anne is very eco-focused; helping to drive the practice agenda for better sustainability and recycling measures. Outside the practice, Anne is an avid football fan and loves to read.

Keith Holland Opticians | Hearing Care & Opticians | Cheltenham