M E E T . T H E . T E A M

Dermot Keogh BSc (Hons), MCOptom, ProfCertGlauc


Dermot was born and brought up in Ireland. In 1997 he graduated from Manchester University and in 2015 obtained his Diploma in Glaucoma from Cardiff University.

Together with his wife Joanna, he is the owner of Keith Holland Opticians. Mr Keogh covers most areas of Optometry with a special interest in eye health, contact lenses and dry eye management. He also works for the local NHS Trust where he does regular sessional work as that of a Specialist Glaucoma Optometrist.

In his spare time, he enjoys skiing, golf and watching rugby (supporting Ireland). He is married with two daughters.

Joanna Keogh BSc (Hons), DipBCNH, MBANT, CNHC

Co-Owner/Registered Nutritional Therapist and Functional Medicine Practitioner

Joanna qualified as a Nutritional Therapist with distinction from the British College of Nutrition & Health (BCNH) and is registered with the British Association of Nutritional Therapists (BANT) and the Complementary Natural Health Council (CNHC). She is also a graduate of the Institute of Functional Medicine AFMCP.
Joanna offers one to one consultations to help clients optimise their health and wellbeing through personalised nutritional and lifestyle programs.
Joanna practices an integrative, science-based healthcare approach and has a special interest in clinical nutrigenomics, regularly attending conferences around the world.


James Turner B.Optom (Hons)

Behavioural Optometrist

James is an accredited Behavioural Optometrist listed on the British Association of Behavioural Optometrist since 2014. James regularly carries out assessments following referrals from schools, Educational Psychologists and Occupational Therapists. He has a particular interest on the impact of Dyspraxia on the visual system as well as other learning difficulties such as Dyslexia. James is also experienced in all aspects of routine Optometry, having first qualified at Anglia Ruskin University. He has a keen interest in contact lenses and dispensing. In his spare time, he enjoys training and competing in middle distance triathlons.

Alex Paulus BSc (Hons), MCOptom, ProfCertGlauc


Alex graduated from City University London in 1995. Once qualified, he moved back to Gloucestershire where he has practiced since then. Alex covers most areas of Optometry and has a specialist qualification in Glaucoma. In addition to working for our practice, Alex does regular sessional clinics for the local NHS Trust in their Glaucoma clinic. He also lectures at Cardiff University. He is a keen South African rugby and cricket supporter and can occasionally be found surfing the Devon coast.

Nicky Rivers

Operations Manager

With many years’ experience in Bookkeeping, Nicky first joined the practice in this role. It quickly became apparent that her organised and methodical approach would be well suited to a more operational role and she was therefore made responsible for the organisational side of managing the practice. As Operations Manager her role includes Bookkeeping, organising practice events, Human Resources and Staff Welfare.

Sid Khunti FBDO BA (Hons)

Practice and Marketing Manager

Local to Cheltenham, Sid has worked across different optical platforms including hospital, low vision clinics, vision charities and various optical chains. He has worked in marketing and is a qualified Dispensing Optician. Passionate about eyewear brands and customer experience. Sid is responsible for practice management and marketing.


Tom Baker

Optical Assistant

Katie Hardman

Front of House, Eyewear Stylist, Administrative Support

Katie has worked here for over 10 years. Her main responsibilities are dealing with NHS requirements, customer enquiries and supporting the management team where needed. Katie is also our personal eyewear stylist.

Tessa Mills

Front of House, Vision Trainer

Tessa is another long standing member of staff, welcoming customers as they arrive. With a background in nursing, Tessa is also responsible for pre-screening and she works alongside James as a Vision Trainer.


Elizabeth Newbould BSc(Hons) MSHAA HPCH Reg HAD


Elizabeth has been a member of the British Society of Hearing Aid Audiologists since 2008, registered under the Health Care Professional Council as a Hearing Aid Dispenser and holds a Degree in Health Sciences. Having Study in Cheltenham for her Degree she then went on to do a further 2 years training based in the Peak District. She now lives in Bristol.

Driven to care before university her previous roles have been working at Age Concern then in the NHS as a Technician in Physio and Occupational Therapy. Elizabeth knows that at Keith Holland, we’re with our customers for the whole journey and very much enjoys working with each individual over a long period of time. In her experience, the best results come from understanding a customer’s own unique circumstances and then being able to tailor her approach to each and everyone’s needs.

In her spare time she is a keen yogi and has practised this for many years. With a sporting background she is also a keen cyclist and can often be found on the golf course (mis-)hitting her way around the course!