At Keith Holland Opticians, we believe that caring for your hearing is just as important as looking after your vision. That’s why we’re proud to offer comprehensive hearing services right here in our practice, led by our experienced audiologist, Austin. Whether you’re concerned about hearing loss, struggling with tinnitus, or simply want a routine check-up, Austin is here to provide expert advice, thorough assessments, and personalised solutions tailored to your lifestyle. Hearing assessments are complimentary, making it easy and accessible to take the first step towards better hearing health. From advanced hearing tests to the latest in discreet hearing aid technology, we’re dedicated to helping you stay connected to the sounds you love.

Hearing Care | Cheltenham
THE HEARING CARE PARTNERSHIP
Just like with your vision, a loss of clarity in your hearing can have a significant impact on your life. With most hearing losses, instead of everything just getting “quieter”, words become less distinct as you tend to lose higher frequencies before lower ones, resulting in speech sounding mumbled and making conversations difficult to follow.
Our video helps to demonstrate what this can be like (you’ll need some headphones!):
You can find out more about hearing loss here.
Hearing plays a crucial role in learning, as it allows you to receive, process, and understand spoken information. When hearing is impaired, it can lead to difficulties in following conversations, understanding instructions, and participating in discussions, all essential components of effective learning. Children and adults with hearing challenges may struggle with language development, concentration, and memory, which can impact academic performance and social interactions. Early identification and management of hearing issues are vital to support clear communication, boost confidence, and create an environment where learning can thrive.
Our Eye Plan is designed to provide you with convenient, ongoing care for both your eyes and hearing. With flexible appointment times that fit your schedule, you’ll never feel rushed, and emergency or drop-in visits are included. You’ll always be seen by your Optometrist or Audiologist of choice, with priority booking to minimise wait times.
One of the key benefits of our plan is an exclusive 10% discount on hearing aids, making it easier and more affordable to access the latest hearing technology alongside your eye care. Members also enjoy access to advanced eye imaging technology such as OPTOS and OCT, plus virtual appointments so you can connect with us from anywhere.
Additional perks include up to 20% off eyewear, 15% off contact lenses with free home delivery, in-house repairs and adjustments, invitations to special events and new frame launches, and late evening or weekend appointments by prior arrangement.
With our Eye Plan, you get seamless, personalised care that keeps you connected to both clear vision and better hearing.
Your ears are amazing self-cleaning machines. Ear wax contains antibacterial agents that play a vital part in preventing infections in your ears. It also traps dust and other foreign bodies, as well as keeping the skin in your ears moisturised. However, ear wax can sometimes block your ear, bringing on symptoms including temporary hearing loss, ringing or itchiness.
We offer the latest, safest methods of wax removal. During your appointment, your wax removal clinician will choose the most suitable method for you based on your level of wax build-up, medical history as well as the condition and position of earwax within your ear.
We charge a flat fee of £70 for a consultation, regardless of whether wax is found in one ear or both. If no wax is found, you only need to pay £25 for the consultation.